June 14, 2016 | 8:30 am to 2:30 pm
3 West Club - New York, NY

Raul Esquer

Heineken Brand Manager
Heineken USA

Raul Esquer, brand manager for Heineken USA, is an accomplished executive with a decade of experience in marketing beer to fans in both domestic and international markets.

In his current role, Esquer has helped build Heineken’s successful “Cities” campaign, which aims to make the world’s great cities even greater, and he is responsible for sponsorship, events and communications in Heineken’s core markets.

Prior to his current role, Esquer held a diverse array of leadership positions involving sales, multichannel distribution, business development, commercial marketing, new product launches and many other responsibilities. His most recent roles include serving as brand manager for Heineken’s Tecate and Indio brands. A native of Sinaloa, Mexico, Esquer lives in New York City.


Sign-up to receive program and speaker updates, along with exclusive offers.

Twitter Feed

Related Resources

Victoria’s Secret Unleashes New Pink Loyalty Program on Chicago
Posted on Tuesday September 18, 2018

15 Ways to Trim Marketing Budgets
Posted on Tuesday September 18, 2018

What’s On Marketers’ Minds? Trust, Authenticity and Change
Posted on Monday September 17, 2018

CGOs Prioritize, Focus, Collaborate Differently than CMOs: Study
Posted on Monday September 17, 2018