Raul Esquer, brand manager for Heineken USA, is an accomplished executive with a decade of experience in marketing beer to fans in both domestic and international markets.
In his current role, Esquer has helped build Heineken’s successful “Cities” campaign, which aims to make the world’s great cities even greater, and he is responsible for sponsorship, events and communications in Heineken’s core markets.
Prior to his current role, Esquer held a diverse array of leadership positions involving sales, multichannel distribution, business development, commercial marketing, new product launches and many other responsibilities. His most recent roles include serving as brand manager for Heineken’s Tecate and Indio brands. A native of Sinaloa, Mexico, Esquer lives in New York City.